For over 20 years — at both Nike and fast-paced startups — I’ve led the charge in developing distinctive content that authentically connects people, products & services with the mission of a brand, inspiring, innovating and empowering the creative process.
I’ve worked with world-class athletes, launched a bunch of cool stuff, and created award-winning storytelling that sparked conversation and connection — all with “what if?” leading the way.
Check out my journey below, and project highlights in the Work section. Let’s create the next “what if?” together!
“Everything, and everyone, has a story to be told.”
Slumberkins
Head of Creative | Dec 2021 - Dec 2022
Vancouver, WA (Hybrid)
Directed overall creative vision, translating therapeutic-based principles into parent-friendly conversations, tools and campaigns to support a child’s early emotional development.
Guided in-house creative team inclusive of Brand Design, Copy, Social, EDIB and Therapeutic content
Fostered collaborative team culture on 200+ projects across DTC campaigns & growth initiatives
Managed $500K creative budget, meeting company objectives, revenue goals and quarterly targets
Created inaugural brand anthem resulting in increased brand awareness, retention & community
PlantLife, Inc.
Creative Consultant | Sept 2021 - Dec 2021
San Francisco, CA (Remote)
Startup social platform for plant lovers to connect, shop, and share experiences rooted in plants.
Drove strategic development of PlantLife’s brand voice, editorial strategy and content programming
Nike, Inc. — NA Brand Creative
Senior Creative Director | Feb 2020 - Dec 2020
Beaverton, OR
Owned development of NA Brand Creative work for NikeWomen and Nike Kids, delivering end-to-end storytelling aligned with seasonal brand strategies across ecosystem touch points.
Reset NA NikeWomen category voice to create a sustained relationship through content franchises
Nike, Inc. — Global Brand Communications
Senior Director | Nov 2017 - Jan 2020
Beaverton, OR
Global campaign creative ownership for World Cup ’19, NikeWomen, NSW and Nike Running.
Translated product innovations into insightful creative strategies to deliver omnichannel experiences across the consumer journey —> check out project highlights in the Work section!
Conceived “Dream Further” jersey, first-ever limited edition soccer jersey for girls, selling out in 24 hours
Nike, Inc. — Global Brand Communications
Director | July 2016 - Nov 2017
Beaverton, OR
Global Brand Comms lead on BREAKING2 quest to break the 2-hour marathon barrier.
Owned creative strategy, platform approach, agency briefings, production budget, timelines, content development & delivery across Brand Design elements, launch film, athlete storytelling, interstitial content, media, live event capture and post-event celebration film
Generated 20M Twitter views of live-streamed BREAKING2 event from Monza, Italy, and 68M views of post-event celebration film, exceeding previous linear broadcast views of major marathons by 8x
Nike EHQ — WE Brand Communications
Director | Dec 2013 - July 2016
Hilversum, The Netherlands
Relocated to Nike’s European HQ to drive market growth for NikeWomen, NSW and Running, crafting hyperlocal campaigns for London, Paris, Amsterdam, Berlin, Stockholm, Barcelona & Milan.
Nike earned #1 spot for brand strength (TBSM) in key cities for Young Females with 63% YoY growth
Concepted NikeWomen Race Series personalized 10K run finisher films edited onsite & delivered post-race to 50,000 runners across Amsterdam, Milan, Paris, London, Berlin & Stockholm
“Margot vs. Lily” YouTube series localization: implemented on-site adaptation and subtitling process with translation vendor resulting in same-day turnaround across 6 languages and €200K in cost savings
Nike, Inc. — NA Brand Communications
Director, Sr. Manager, Mgr. | Dec 2006 - Nov 2013
Beaverton, OR
NA Brand Communications lead on NikeWomen, Nike 6.0 Action Sports, NSW and Nike Running.
Owned creative strategy, agency briefings, production budget, timelines, content development & delivery across high-volume asset needs for TV, print, OLM, digital, and sponsored events
Produced award-winning “Voices” film commemorating 40th anniversary of Title IX
Led experiential OOH that lit up Austin’s Frost Tower for SXSW for Nike+ FuelBand launch
nike.com // Digital Producer
nike.com // Editor
nike.com // Copywriter
Nike Retail Design // Copywriter
Nike Sports Marketing // Deion Sanders Client Service Representative
Nike, Inc. — earlier roles
Want to see more?
Consumer-centric, data-driven and relentlessly focused on innovation, my distinctive background spans creative strategy, narrative storytelling, creative direction and content production.
Plus here’s some skills colleagues say I’m good at:
integrated content strategy
creative ideation & sell-in
creative investment strategy
content strategy & distribution
media & channel mapping
ecosystem development
advertising & branding
campaign activations
team leadership
talent development
change management
budget management
stakeholder alignment
Kind things teammates have posted:
“She has the unique ability to be sharp on strategy, clear on messaging, and totally human in the process of making world-class creative. She is a leader who knows how to listen, leads with her heart and is uncompromising in her character and people-first approach.”
— Mark McCambridge, Global Brand Creative Director
“Steph’s enthusiasm to rally her team and get everyone excited about the most complicated of projects was infectious. She’s an amazing thought leader who leads by example but has the patience to mentor her team.”
— Amanda Lee, Nike Global Brand Narrative Director
“…she’s supportive in ways many in her position grew not to be - recognizing that a new or fresh idea can come from anywhere, regardless of tenure. It can be difficult to find someone who is both a people-leader and a brilliant project contributor - I assure you, Steph is that unicorn...”
— Jessica LaPointe, Nike Brand Marketing Director
“I always appreciated the energy and dedication she brought to each project we worked on, as well as the wealth of experience that she brought to the table that informed her ability to think strategically and implement the creative thinking into a solid plan to go forward.”